Exploiting Social Contexts for Movie Recommendation

Xuan Hau Pham; Jung, Jason J.; Le Anh Vu; Seung-Bo Park

Malaysian Journal of Computer Science;2014, Vol. 27 Issue 1, p68

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A social networking service (SNS) allows users to share information with family, friends, and communities. Since there are many kinds of information uploaded and shared through an SNS, the amount of information on such sites keeps increasing exponentially. In particular, Facebook has adopted some interesting features related to entertainment (e.g., movies, music, and TV shows). However, they do not consider contextual information of users for recommendations (e.g., time, location, and social context). Therefore, in this paper, we propose a novel approach for movie recommendations based on the integration of a variety of contextual information (i.e., when the users watched the movies, where the users watched the movies, and who watched the movie with them). Thus, we developed a Facebook application (called MyMovieHistory) for recording the movie history of users and recommending relevant movies.